Now thats just being mean! Poor old Apple have had billions wiped off their company share value over the past days after the bad press they received about #bendgate and the ‘Bendy iPhone”. Admittedly there have only been nine cases of the iPhone bending when in peoples back pockets but it has taken root and grown as you can see here.
On top of that they have had a disaster and more significant fault with iOS8.01. The update was launched only days after iOS8, the latest operating system from Apple was launched. iOS8 had some flaws, so iOS8.01 was launched only days later promising to plug and fill those flaws but things only got worse. Those who updated to iOS8.01 reported that the phone is shutting down their phone service. This meant, that after the update, those iPhones basically became iPods. Now where is the fun in that when you have your shiny new iPhone (bendy) 6 Plus in your pocket??? Actually take it out of your pocket!!!!!!
To add insult to injury, prior to the update many were complaining that they had no space to install the newest version of OSx, as it required that you free up 1 gigabyte of space which meant people having to do backups (which isn’t a bad thing really), delete photos , delete music, delete apps, off their iPhone just to install an update. The normally loyal following of Apple enthusiasts and evangelists were not too happy!
All in all, a week that Tim Cook the CEO of Apple (and all those that got fired for the errors of the week) will want to forget.
I hope your week went better than his / theirs and that your weekend is even better.
GoPro HERO4 is here! And it’s the first to shoot 4k at 30 FPS!
Firstly the glorious specifications, that are important:
4K Up to 30fps
720p 120fps (PetaPixel is reporting that it won’t do 240fps)
Ultra Wide, Medium, and Narrow Settings for Lens
Manual controls for ISO, Exposure, Color
Built-in WiFi and Bluetooth
Mark key moments in footage for later
4K Up to 15fps
12MP Photos at 30fps
It seems the rest of the features will match the Black Edition (unclear on manual controls but I would expect it to have them as well)
Is it just me or is all that stuff in something so small not just mind-blowing? Anyway, supposedly available in both silver and black, the camera is purportedly going on sale at the beginning of October. Around the 8th we here! Nobody knows how much as yet.
The GoPro has come along way since its first model. Perhaps not in appearance but most definitely in specs. Apparently all the ‘old’ accessories that you may have or may have thought about buying will fit the new GoPro Hero 4. Thats a relief for people like me who has any number of clamps and suction cups and grips and other bits and bobs.
If you want to check out the GoPro site itself, you can have a look at it here and if you are interested in seeing what kind of footage this wonderfully small but brilliant little camera, you can check out the company YouTube Channel by clicking here. Finally, if you interested in improving your GoPro technique and perfect your video shoots and photography shoots, you can read a previous article in this blog by click here.
The iPhone 6 and 6+ were launched by Apple CEO, Tim Cook five days ago to much pomp and ceremony. Within hours long queues formed around the world at Apple retail stores. The sales of iPhone 6 and 6+ then surpassed the opening
weekend sales of the iPhone 5, with over 10 million units being shifted off the shelves of the Apple stores around the world. Everything was good in everyone’s ‘Apple’ world with expensive new shiny devices make their way onto the hands of consumers. Well nearly everybody was happy, perhaps not this guy though!
Anyway after 5 days of worshipping at the altar of the iPhone 6+, complaints about the phone (or phablet) have come to light. Incidents of phones bending in customers pockets began to surface on the internet and social media platforms, especially Twitter started to go nuts. The whole affair has been dubbed “BendGate”.
Some users like this guy, “Unbox Therapy” have even sacrificed their brand new, 5 day old, iPhone 6 Plus for the good of his (nearly) 1.2million subscribers. I suppose it was worth it with over 6 million views to date.
Whilst Apple has not made any official comment yet, it is thought that the basic issue is simply, the 6 Plus is larger and thinner than previous phones and that the aluminum case simply doesn’t have enough strength proportional to its length. How did that one slip through? Whilst it is all over the internet, the number of users effected is small. Is this Tim Cooks ‘iPhone 4 ‘Antenna Gate’? Some of you will remember that Steve Jobs had to face media accusations that the aerial in the phone was faulty and depending which way you held the phone, it could drop your call. Steve Jobs said it was nonsense but in the end Apple ended up shipping iPhone cases to all those users affected.
Its not all bad news. Some people are dong great things with their new iPhones 6 and 6 Plus units. Here is two examples:
Here is Ben Canales, an Oregon-based photographer and filmmaker, wasted no time putting his new iPhone 6 Plus to the test once he had it in hand.
As soon as he got it, Canales packed his bags and took to the Eastern Sierra Nevada Mountains to piece together a short film that shows you just how capable the iPhone 6 (Plus) and iOS 8 are when it comes to mobile photography and video-making. The results are impressive! Enough said.
And here is USA based professional photographer Jeremy Cowart uses the iPhone to have a little fun on a professional photo shoot and is surprised by the results.
Surprised and delighted by the Auto Exposure and the AutoFocus Lock but moreso with the new exposure controls in iOS8.
The above picture really got me thinking. It features a barber, who has obviously been cutting hair for a long time. The customer in the seat, in both pictures, is the same individual. The picture tells a great story without words, on customer retention. A simple picture that begs the question as to what has kept the customer coming back back to the same guy to have his hair cut. The appears to be a timespan between the pictures of (perhaps) 20 years!
So the picture leads me to ask what am I doing to to retain my clients? What are you doing in your business to bring your customers back, time and time again. I don’t have a simple answer. In fact, I don’t have any answer other than to provide the best customer service and the best customer experience that we can.
I view every client enquiry not as a provision of services but more that I am the problem solver for the client. Most clients don’t want to know how the ‘problem’ is going to be solved. They just want to be safe in the knowledge that the the resulting ‘program’ that we have been retained to deliver will fix their issue.
Research Your Customers To Find What They Need Most.
Put your customer data at the heart of every sales and marketing decision. If you spend a little more time researching your customers needs, research has shown that this can lead to a significant increase in your sales figures!
Develop The Product, Site or New Offers Based On Feedback From Existing Customers.
Why not consider introducing a ‘product research’ form onto your website. Ask your customers what they might like to see in developing products. Are there certain new colours/flavours/services that they might like to see that you haven’t thought of? Is your packaging robust enough or annoying them? Ask customers questions!
Evaluate Whether A Loyalty or Rewards Program Will Drive Repeat Business.
Would a loyalty program, especially for those involved in B2C selling keep ’em coming back? Repeat business is the lifeblood of any business and easier to keep through building a relationship with that client and every client or customer.
Delivery of the reward is just as important as the reward itself.
How would you deliver such rewards? It could be as simple as a ‘punched’ loyalty card in a coffee shop to a full blown phone app. You just need to be sure that your customers are interested in using the mechanic you provide. It is no good having a great App if customers are not interested in using it.
Make Your Retention Strategy Personal.
Appealing your customers emotions and making every customer feel like they truly matter goes a long, long way. For example, when someone buys a luxury car, like a Mercedes, for example, it is a status symbol, and makes their customer feel more elite. Alternatively if you are a small business longing to drive that Mercedes, talk to your customers. It will grow your sales!
Instagram is a very popular mainstream photo-sharing and short form video app for mobile devices. With over 200 million users and well over half of them (65%) outside of the USA. It has seen in excess of 20 billion photos uploaded. It also shares more than 60 million daily uploads! Now that I have your attention, let me tell you why it is a platform that should be of interest to your brand or business!
The company recently announced that they will be introducing business tools for brands. The tools when introduced:
Account insights – this will allow businesses to see how they’re increasing brand awareness on Instagram through impressions, reach, and engagement
Ad insights – this will show how your paid campaigns are performing with brand analytics (impressions, reach, and frequency) for each individual ad delivered to the target audience
Ad staging – this will allow those who advertise on Instagram to preview, save, and collaborate on ad creative for upcoming campaigns.
These new tools will help brands monitor their posts and campaigns. It provides information on reach, impressions, and engagement in real time and be able to better understand the best time of day to post a photo or video.
The tools are coming to those who advertise on Instagram in late 2014.
Are wondering if this is for you? Well Instagram have provided a number of case studies for you to look at that will help you make your decision. Click on the links below to read more about how other brands have jumped right in!
Whilst the above examples are all from the United States, it can still give small businesses ideas on how to generate more engagement and business through Instagram. Here is a good starting point from the Instagram website.
Guinness has been brewed in Ireland since the foundation of the brewery in 1759. Thats a long time and whilst things have changed and Guinness perhaps is no longer Irish in the corporate sense, it always holds a special place for Dubliners. Family generations have worked there and the ad highlights and plays on this in a beautiful way.
Being a confirmed (and perhaps stereotypical) Dubliner, I am a Guinness drinker so the advert strikes a chord with me, but that’s what its supposed to do, right? That said when you see passed the clichés and rhetoric, this advert is shot beautifully and delivers a very powerful message about more than the product but also about Dublin too.
As they say
“From starting as a local Dublin ale brewer to shipping porters and stouts as far as Kuala Lumpur, we’ve been on quite a journey. But what we’re most excited about is the work to come. We have a 9000 year lease and we plan to make the most of it.”
For more on Guinness check out http://www.pursuitofmore.com/