So you have your Facebook page with 10,000 fans and the rest of the digital world is following you on Twitter.
In digital marketing terms, you have arrived along with your small business. But then your digital landlord bangs on your door and says you have to pay. Why? You have to pay because you have built your digital world on digital land belonging to somebody else. Facebook and Twitter own the place that you have made your digital presence and were you engage with most of you clients. Except now, Facebook have increased the rent from free to pay!
Leading US research firm Forrester have published a new report recently showing that “your Facebook posts get delivered 2% of the time” unless you are paying for it. Another startling fact in the research states that “A study conducted by the firm from earlier this year found that posts from top brands on Twitter and Facebook reach just 2% of their followers. Engagement is even more measly: A mere 0.07% of followers actually interact with those posts.”
“Stop making Facebook the center of your relationship marketing efforts,” writes Nate Elliott, vice president and principal analyst at Forrester
Facebook has been in the process of shutting down its free-traffic since January, to facilitate its new stated strategy of its promoted content push. Unless you are paying for posts you are out! This pretty much puts anyone who relies on Facebook for reach in a very difficult position.
“Flush with cash and a high stock price, Facebook recently shocked investors by saying that it planned to spend billions of dollars on projects that might never generate any profits.
And on Friday, the company told marketers that if they wanted to reach customers on Facebook, they needed to buy an ad.”
– New York Times
The change to the news feed is the latest blow to businesses that try to reach customers through their Facebook pages. So many posts, videos and images are being published on Facebook that the average user has about 1,500 new items they could see when they log on. Some people have as many as 15,000.
So if your brand is looking for engagement on social media you’re probably better off turning your attention away from giant networks like Twitter and Facebook. This is especially true if you’re trying to engage fans on Twitter.
So were do you go. Where do you point the social media marketing arsenal? It looks like branded communities are going to be the next big thing in 2015. Check out Sony’s “Greatness Awaits” as a good reference point to start you off. As Forrester suggests, if fans are looking for you, they will find you….
Finally there is always the old reliable (but perhaps not the sexiest) email database of clients, fans, friends. If I were to choose between an additional email subscriber or another Facebook fan to my page, I would go for the email subscriber every day of the week and twice on Sunday! Why? Because believe it or not, email still works despite what you hear and you can write what ever you like in an email without the worry of a social network shutting you down.
The reason for this post is one primarily of selfishness. Please stop telling me you “have 297 fans and could you please like my page to get me over the 300” – It’s pointless in the general scheme of things and “Likes’ won’t pay your utility bills, sales do!
Happy New Year!
Desk Evolution: how your desk has changed over the years.
There is no doubt in anyones mind that the world has changed and is pretty much unrecognisable from years gone by, especially our desks at work. This short video by the Harvard Innovation Lab highlights that very fact. No more cork boards, no more fax machines, no more planners, magazines or papers. It’s only when you think about it, that you really get an idea of how much physical s’stuff’ has gone and reappeared inside that small metal/plastic box with a screen that sits in front of you. And once you have turned off the small platic/metail box, you have (oretty much) all that information in your pocket or bag in your smartphone device.
Kind of ‘NUTS’ really!
Take a look…..
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Simply Guinness … Simply WOW!
Guinness has been brewed in Ireland since the foundation of the brewery in 1759. Thats a long time and whilst things have changed and Guinness perhaps is no longer Irish in the corporate sense, it always holds a special place for Dubliners. Family generations have worked there and the ad highlights and plays on this in a beautiful way.
Being a confirmed (and perhaps stereotypical) Dubliner, I am a Guinness drinker so the advert strikes a chord with me, but that’s what its supposed to do, right? That said when you see passed the clichés and rhetoric, this advert is shot beautifully and delivers a very powerful message about more than the product but also about Dublin too.
As they say
“From starting as a local Dublin ale brewer to shipping porters and stouts as far as Kuala Lumpur, we’ve been on quite a journey. But what we’re most excited about is the work to come. We have a 9000 year lease and we plan to make the most of it.”
For more on Guinness check out http://www.pursuitofmore.com/
Want to know more? Check out Guinness on Wikipedia
Striking Images Web: www.strikingimages.ie
Email: click[at]strikingimages.ie Ph: 087 6811507
This is a repost of a repost of an original article/blog post by David duChemin. Who is he? Well, he describes himself as “a world & humanitarian assignment photographer, best-selling author, international workshop leader, and accidental founder of Craft & Vision. When not chasing adventure and looking for beauty, David is based in Vancouver, Canada.” And I’m a fan, so I just wanted to get that out there from the get go, but more so I am a fan of this particular post.
Life Is Short – A Re-Post by David duChemin
Several years ago this post (below) was deeply significant to me. It was an act of nailing my colours to the mast, and not long after I posted it, I began a trip that would change my life forever – selling most of what I owned, putting the rest into a tired Land Rover Defender, and setting off to live nomadically around the continent. A few months into that trip I took a detour to Italy, fell off a wall and shattered both my feet. Today I’m a week into yet another surgery to deal with the aftermath of that incident. This time they chiseled a piece of my hip off and put it into my ankle. It’s been a rough week. I needed to hear these words myself, and since I’m having a tough time writing right now, I thought I’d re-post this for those that haven’t read it, and offer a reminder to those that have. Life is short and beautiful, and the more intentionally we engage it with the deepest parts of us, the more of it we’ll truly live. Don’t you dare waste it. The images above are from the safari Cynthia and I did with my mother this January, a bucket list for all three of us.
Life Is Short. Nov.16, 2010
I had breakfast with a close friend of mine yesterday and it’s that meeting that is making me write this, because I can’t keep it in this morning. His wife, one of my favourite people on the planet, is fighting for her life against inoperable brain cancer. She’s fighting, but she’s not well, and the doctors are talking in terms of quality of life, not healing, not remission. My heart is breaking for her. My heart is breaking for him. A young couple that, like all of us, thinks they have forever together, have all the time in the world to chase their dreams. But we don’t. None of us do. It’s an illusion.
Life is short. We seem to think that we’ll live forever. We spend time and money as though we’ll always be here. We buy shiny things as though they matter and are worth the debt and stress of attachment. We put off the so-called “trip of a lifetime” for another year, because we all assume we have another year. We don’t tell the ones we love how much we love them often enough because we assume there’s always tomorrow. And we fear. Oh, do we fear. We stick it out in miserable jobs and situations because we’re afraid of the risk of stepping out. We don’t reach high enough or far enough because we’re worried we’ll fail, forgetting – or never realizing – that it’s better to fail spectacularly while reaching for the stars than it is to succeed at something we never really wanted in the first place.
A woman emailed earlier this year. Her husband, the love of her life, was a fan of mine and he’d just come through a tough fight with Leukemia. She asked if I’d take some time with him, go shooting with him if he came to Vancouver, sort of as a celebration of his recovery. I said yes, of course, how could I not. But I was busy, about to travel, and could we do it in a couple months when summer rolled around and I had time to host him. Of course. Let’s talk soon. I got back two months later and sent an email saying, let’s make it happen! And 5 minutes later got a reply telling me the leukemia had returned with speed and fury and within days he’d gone. Even now, I’m writing this with tears, though anyone that knows me knows it doesn’t take much.
We think we’ve got forever and that these concerns that weigh us down are so pressing. We worry about the trivial to the neglect of the most precious thing we have: moments we’ll never see again. We talk of killing time, passing time, and getting through the week, forgetting we’re wishing away the moments that comprise our lives. We say time is money when in fact the time we have is ALL we have. Money can be borrowed, time can’t. We fear taking risks, unaware that the biggest risk we run in playing it safe is in fact living as long as we hope and never doing the things we dreamed of. And then it’s too late. We watched our favourite TV shows, we fought a losing battle with our weight, we picked up the guitar once in a while and never quite finished the french language courses we wanted to do. We managed to get a large flatscreen and new cars once in a while, but the list of things we’d have done if we could really, truly could have done anything, kept growing. And we never did them.
I don’t know how to wrap this up. There’s no resolution. I was in Sarajevo last week thinking about all this; I’d be walking the old city thinking how amazing it was, looking into the hills that surround it. And then it occurred to me, just over 15 years ago the citizen of Sarajevo that stood in this spot was likely to be hit by mortar shells or sniper fire. We’re all terminal folks. We’re all in the sniper scope. We’ve got less time that we think. For every ten people who email me and say, “I wish I could do what you’re doing. I wish I could follow my dreams, I wish, I wish…,” I wonder if even one moves forward. I hope so.
Whatever your dream is, find a way to make it happen. Your kids can come with you. Your job can wait. You can find someone to feed the cat. I know, I know, there are so many reasons we can’t and some of those reasons are valid. Life is not only short, it is also sometimes profoundly hard. But I think sometimes our reasons are in fact only excuses. If that’s the case, take stock. I talk a lot about living the dream, and I’m an idealist, I know it. But it’s not self-help, positive-thinking, wish-upon-a-star. It’s the realization that life is short and no one is going to live my life on my behalf. And one day soon – because it’ll seem that way, I know it – my candle will burn out; I want it to burn hot and bright while it’s still lit. I want it to light fires and set others ablaze.
Life is short. Live it now. And live it with all your strength and passion now. Don’t keep it in reserve against a day you might not have. While the ember is still lit, fan it to flame. Be bold about it, even if your circumstances mean all you have is to love boldly and laugh boldly. Because now is all we have, and these dreams won’t chase themselves.
This is a link to the original article.
So what are you going to do….