“Cheapest price is the refuge for the marketer with no ideas left or no guts to implement the ideas he has.” – Seth Godin
From his recent article here
Who is Seth Godin? Well if you have to ask you may have a problem. If you work for yourself and you have not heard of him, you definitely have a problem. here is what his website says
“SETH GODIN has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual. His latest book, Poke The Box is a call to action about the initiative you’re taking – in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.
As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.
His latest company, Squidoo.com, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.”
You need to be reading what he is writing, listening to what he is saying and implementing ideas he may give you. He is a marketeer for the information age. You’d be well advised to pick up a couple of his books too. Here is his Amazon Page.
Just my thoughts. Hope it helps.
Later
C